Why Customer Lifetime Value (CLV) Is the Most Important Metric for Sustainable Growth
In the pursuit of growth, many businesses focus heavily on generating new leads and driving short-term sales.But what if...
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The Role of Marketing in Building Long-Term Business Value
Many businesses treat marketing as a short-term tool for sales.But the companies that dominate their markets understand a deeper...
The Hidden Cost of Bad Marketing: What Businesses Lose Without Realizing
Most business owners track what they spend on marketing.Very few understand what they lose because of bad marketing. Bad...